November 11, 2019
Nir Eyal is an author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. His new book is a life-changer: Indestractable: How to Control Your Attention and Choose Your Life.
"I’m the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. I have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.
He writes: "For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
As an active angel investor, I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt (acquired by Angelist), Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, FocusMate, and Anchor.fm (acquired by Spotify).
Although I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business."
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